The product vision provides the future view of the product being developed. The product vision is aspirational, yet achievable and realistic. It is developed at the very beginning of a project. It is often an input to the business case.
The product vision includes at least:
- Target customer
- Product and key attributes
- Key benefits
The product vision is often used in place of a project charter on agile-based projects. It is developed once, at the beginning of the project.
Consider the following tips to help tailor the product vision to meet your needs:
- Document the business goals that the product is aligned to.
- Identify key competitors and how this product will be better.
- Describe what differentiates this product from similar products in the market.
- You can combine all the information into a sentence or two, or you can follow a formula like the one shown in the sample form.
The product vision should be aligned and consistent with the following documents:
- Product backlog
- Release plan
|Target customer||The person or group who will buy or use the product.|
|Needs||The needs or requirements that the product will address.|
|Product and key attributes||A description of the product that includes attributes, functional and nonfunctional requirements, and top-level requirements.|
|Key benefit||Describes why the customer would buy the product.|